In real life, most people will be more or less exposed to some cosmetic series, such as facial masks, eye shadows, skin care products. But in the purchase process, can you discover the careful consideration of each merchant in such packaging design, and whether you can be guided by the small details of the packaging design to take the purchase. The key to its use lies in stimulating the psychological desires of customers. So, let’s talk about some specific uses of cosmetic packaging.
Demonstrate the efficacy and professionalism of cosmetics, and enhance the high-level sense of products. The color and exquisite appearance used in the packaging design will give customers the first impression of the product. Imagine if in front of you, there is one exquisite package with a low-key luxury, and the other is a messy color layout design.
The two have the same functions and the same price. Which one would you choose? The answer speaks for itself. Appropriately adding some eye-catching displays to the high-end packaging design will better allow customers to judge the smell or the efficacy of the ingredients. You can add a rose pattern or a high-end package to the package. The first reaction to the customer can basically determine whether the product has a rose aroma or a high-end flavor. This is also a simple and obvious functional use in the cosmetic box design.
Cosmetic packaging design can also divide a sense of age through color series and color matching, showing a user group of the product. This is like, in a brand cosmetics, there will be different packaging for different groups of audiences. For example, a cosmetic is moisturizing, but it may be packaged for the audience. When the audience is concentrated in the middle-aged group, the packaging is relatively concise and there is almost no extra decoration.
That is because the middle-aged group will pay more attention to the product's function, cost performance, or repeat customers and directly decide to buy. When the audience is young people, some avatar image designs or patterns may be added to the product packaging, which will allow this consumer group to catch the eye when browsing various products, increase browsing time and increase purchase probability.
Similarly, cosmetic packaging can reflect the professionalism and positioning of a brand, allowing consumers to distinguish other cosmetics from other cosmetics in terms of packaging features, so as to attract loyal fans.