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The important role of packaging design

Views: 86     Author: Site Editor     Publish Time: 2021-05-18      Origin: Site Inquire

For offline companies, it is really too difficult to get traffic now. There is no company at present, and I don't want to be an Internet celebrity company. Why do you want to be an Internet celebrity? Because only when you become an Internet celebrity will you have more traffic, and some traffic will have more sales. Therefore, more and more companies are willing to turn their products into Internet celebrity products. So, how to build an online celebrity product? Among them, what role does Internet celebrity packaging design play?


4 (1)

1. High-value packaging

In today's economic age of beauty, people regard beauty as the first priority. The previous era of packaging products by manufacturers who found a box at random has passed. According to the traditional mainstream packaging style, it is impossible to increase the sales of products and gain the attention of consumers. Therefore, in order to gain an advantage in the fierce market competition, every business and merchant will pay attention to packaging design

Today's web celebrity packaging designs are mainly ins style, minimalist style, gradual style, etc., in short, whatever style is popular. As long as you can retain the hearts of customers, make them willing to take photos of their products and send them to Moments, and are willing to pay for the products. Internet celebrity packaging design is very particular, it is necessary to debug the best and most suitable photo color effect, every detail needs to be very careful, and the whole packaging design needs to be bright, fresh, or stylish. 

In this way, it will be favored by young consumers, and will be willing to take photos of Internet celebrity products to their circle of friends, and actively become the voluntary promoters of Internet celebrity products.


2. Explosive products

Every Internet celebrity company should have one or several signature products, that is, Internet hot products. The packaging of Internet celebrity products must be easy to distinguish, the shape must attract the attention of consumers, and the taste must be unique. The most important thing is to be photogenic, so as to attract young consumers to take pictures, post to Moments and Moments to show youth. Consumer fashion. Otherwise, the net red packaging design will lose its original meaning.


3. Multiple marketing methods

As an online celebrity product, they are best at marketing. They hire naval forces offline to create a very popular illusion. They shoot videos online, use Weibo, WeChat official accounts, and Xiaohongshu pictures to grow grass, and then go through The major portal websites have issued drafts so that after a period of continuous fermentation, a hot atmosphere can be created.

All in all, if businesses want to create an online celebrity product, then they may wish to refer to the above, especially the packaging design of the online celebrity, which must be paid attention to and play an important role in it.


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