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The function of cosmetic packaging

Views: 65     Author: Site Editor     Publish Time: 2021-06-14      Origin: Site Inquire

Today, with the advancement of design, the change of concepts, the improvement of people's living standards, the emergence of new things, and the continuous improvement and development of people's aesthetic consciousness. Human psychological structure has also risen from sensory effects to the pursuit of "culture" and spiritual aesthetics. 


People's choice of cosmetics is not only limited to practicality, performance, and price, but further requires the aesthetics, novelty, knowledge, culture and originality of the products, and more is the pursuit of spiritual enjoyment. Most consumers use the appearance of newspaper designs to infer the quality of the products inside. Therefore, packaging design has gradually been mentioned to a very important position, and at the same time has given it new life.


Cosmetic packaging design can increase the added value of original products and make enterprises obtain huge profits. Therefore, in order to be invincible in the fierce commodity competition, both manufacturers, merchants and packaging designers must have long-term strategies. The vision must be ahead of the times and play a role in guiding consumption.

As a packaging designer, after doing sufficient market research, he must put forward higher and newer requirements for products and packaging, achieve accurate positioning, strive for innovation, and improve the level of packaging design, make it unique and win consumers Favorite.



The operation of cosmetic packaging is the same as other packaging. It has basic functions such as protecting products, making it easy to use, conveying information, beautifying products, and promoting sales. In particular, its beautification function is particularly important in cosmetic packaging.

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