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The development trend of cosmetic packaging design

Views: 76     Author: Site Editor     Publish Time: 2021-06-08      Origin: Site Inquire

1. Strive for innovation and pursue individuality.

Innovation is the premise of design. Innovation is the life of packaging design and the foundation of design. Design without innovation is pale. Designers should use clever ideas, novel and peculiar creative ideas, to win by surprise.


With the development of packaging printing technology, digital printing, plateless printing, plateless die-cutting technology began to be widely used in the packaging and printing industry, and the development and application of Internet technology, packaging printing and processing costs are gradually reduced, making personalized Packaging design has gradually become a reality. 

Personal impression is a very important psychological factor for cosmetics with strong characteristics of the times. If a product can meet the psychological needs of consumers, it can get his intimacy, and it will soon become a best-selling product.


2. Focus on culture

A good packaging design, in addition to accurately expressing product information, also has a deeper connotation, that is, "culture". Packaging design requires a cultural idea, which is the origin of design and the best expression of cultural heritage during design. It is the cultural mission of each of our Chinese packaging designers to uniquely integrate traditional culture into the mainstream of world culture, embody the soul of noon design, and achieve a high degree of unity of form and connotation.


3. Pursue high-grade design style

It is a fine tradition of the Chinese to learn and learn from all valuable achievements of foreign civilizations. Learning and absorbing advanced design experience is the responsibility of each of our designers. We live in an era of diversified information dissemination, global integration and global marketization, and mankind is gradually becoming a "world unity". Packaging design will also tend to be unified and international, and will reveal the traces and commonalities of the times everywhere. 


But the design itself is uniquely regional, cultural and individual. Therefore, we need to use the language of the world to tell the story of China. This is the only way for our Chinese packaging design to go to the world.

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