In the cosmetics industry, perfume is the best value in cosmetics. Because of the unique design of the bottle, there are not a few people who buy caskets and return beads. And the unique design can really deepen consumers' impression of the product, and consumers, especially female consumers, have a certain emotional appeal to the product to some extent.
Those cosmetics that conform to the aesthetic design and make people shine The design unknowingly makes people willing to loosen their pockets. At present, most cosmetic packaging bottles on the market are glass and plastic bottles, and a few are paper and metal. Today I will mainly talk about two categories of glass and plastic.
For a rational consumer, in addition to appreciating the design and creativity of cosmetics, they must also learn to identify different cosmetic materials. It is important to know that the containers for cosmetics are closely related to quality, hygiene, access and preservation.
1. Glass packaging bottles: cosmetic packaging bottles are traditional packaging products. 80%-90% of glass packaging containers are glass bottles and cans. Metal ion colorants are usually used to produce emerald green, dark green, light cyan, and amber glass. The coloring of the packaging bottle can enhance the light-blocking effect and facilitate the storage of highly active cosmetics, such as VC, white tea, polyphenols and other cosmetics with antioxidant and whitening effects.
On the other hand, it also helps to conceal the fact that cosmetics are discolored by oxidation. In addition, glass bottles have good chemical stability, sanitation and cleanliness, and can provide good quality guarantee conditions; good temperature tolerance, high temperature sterilization, and low temperature storage, which is unmatched by plastics. The disadvantages are the heavy weight, high transportation costs, high energy consumption during processing, and serious environmental pollution.
2. The plastic packaging bottle is a polymer synthetic material with good barrier properties, good airtightness, high transparency; good chemical stability, hygiene and safety. The disadvantage is that plastic bottles are easily oxidized, which is not conducive to long-term storage. However, generally speaking, the normal use cycle of cosmetics is 3 to 6 months, which will not have much impact.
In addition, plastic packaging bottles are conducive to environmental protection. Many major foreign brand cosmetics bottles are very popular, and they all use plastic bottles. This is fully in line with the future trend of green and earth-friendly cosmetic materials. Therefore, be a rational consumer and don't be confused by the outer packaging of cosmetics.