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Branding is reflected in cosmetic packaging

Views: 76     Author: Site Editor     Publish Time: 2021-05-25      Origin: Site Inquire

With the improvement of people's living standards and taste, the requirements for beauty are also changing. Naturally, the requirements for choosing cosmetics are more stringent. In addition to choosing products that are pure natural plant essences, marine organisms, and high-tech content, the products are The packaging is also very different from the past. Merchants deeply feel that exquisite packaging can be more beautiful, prominent, attractive and competitive in a fierce market, and it will inevitably add value to products.



Looking at the packaging of many national direct-selling cosmetics in China, it is found that there is no real effort. If the cosmetic container is too ordinary, the color is simple, the shape is simple, and it does not leave people with a favorite feeling. In fact, this is also directly related to the positioning of cosmetics products. Cosmetics are only a product line of direct selling companies, and many of them are not important product lines of the company. Therefore, there are too many phenomena of drifting with the flow. National companies really want long-term development, and the attitude of product positioning is worrying.

The packaging of cosmetics should establish the design and direction of the brand in many factors such as beautiful appearance, creativity, packaging materials, market positioning, and strive to stand out among similar products. As far as the color of the product packaging is concerned, local cosmetics are full of oriental charm, with a deep oriental flavor. The product shape of the color packaging is mostly practical, quiet and natural, bringing a subtle and charming oriental charm, reflecting the elegant oriental culture . Promoting product brand and creating brand image are our key considerations.


The packaging of the product is like a person's appearance. If it does not leave a good impression on people, even a talented person with a rich stomach will miss many opportunities, especially cosmetics. The main consumer groups of cosmetics come from relatively emotional ladies, and the exquisiteness and taste of the external packaging are directly related to the sales of the products. If the packaging is still calm, it will undoubtedly lose a huge space in the market competition.


Speaking of perfumes, everyone knows some French brands. It can be seen that the brand's influence is so great that one product can represent a country. The packaging of these international products has adopted individual characteristics, which are mysterious, unrestrained and bright. Each is a carefully crafted handicraft, which brings unlimited inspiration and imagination.


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